LivingKitchen 2013
ALNO – A brand that offers orientation

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ALNO AG`s LivingKitchen presence at the international furniture fair in Cologne focuses entirely on innovations in design and materials, as well as the quality and functionality of the company`s product portfolio. The ALNO booth with over 400 sqm is presenting five kitchens, including for the first time ever the innovative concept of a "Moving kitchen" as well as the ALNOMESA design study.

At the same time, the exhibition presence also reflects ALNO`s new brand campaign "One thing`s for sure: ALNO". The reassuring feeling of having chosen the right kitchen - long before the first stone is laid - forms the mission statement of the booth architecture at "LivingKitchen 2013".

A band of "concrete" in the form of a structure lets walls, floor and ceiling become an unfinished building. In this way, the exhibition area`s concrete-like aura creates the typical mood of an unfinished building - the stage for a kitchen.

ALNO is advancing into a new market segment with its innovative concept of a "moving kitchen". Mobility, functionality and convenience are the concept`s characteristics. The result is the first-ever kitchen that ergonomically and technologically moulds completely to the individual needs and circumstances of its users. Designed on a modular basis, the kitchen can therefore be converted and extended as desired. The concept is the result of 18 months of development work and substantial investments. It will be launched in September 2013.

ALNO is also presenting a new interpretation of the kitchen at LivingKitchen with its design study ALNOMESA. The name ALNOMESA comprises the brand name of the long-standing company ALNO and the Spanish word for table. It was prompted and inspired by the playful and creative environment of an artist`s studio that is not unlike the kitchen as a place for communication. As in an artist`s studio, the concept therefore focuses on a table.

The products presented at LivingKitchen in Cologne prove that ALNO is well equipped to meet the future. At the exhibition, the CEO of ALNO AG Max Müller stressed that "our new kitchen concepts will strengthen our position as an innovation driver and supplier of quality both nationally and internationally".

For further information on the design concept ALNOMESA, visitwww.alno.de/alnomesa